Snapchat, one of the biggest social media and messaging apps started its push into TV-like programs for its platform last year. The Snap TV initiative sees the social media giant teaming up with collaborators the likes of ESPN, NFL, BBC, Discovery and Vice, to create original video content made for the vertical screen. It is set to be the next big thing in social media.
Enters Uproxx, the award-winning digital media and publishing company, who captures more than 5 million views daily. The production team is creating a new show for Snap TV called BRAWLER, that focuses on the modern fight culture. For one of its premiering shows on Muay Thai, Uproxx has opted to spotlight none other than YOKKAO and living legend, Saenchai.
The filming crew dropped by YOKKAO Training Center Bangkok on Tuesday this week with the host for the show, Shane Fazen. Shane is a martial artist and popular YouTuber with over 1.5 million subscribers who tune in to his channel regularly for fight tips and pointers. For this episode of Brawler, the fight enthusiast spent some time to interview Saenchai who shared on his legacy and about Muay Thai’s effective training methodology. The show would not be complete without a session of pad work with multi-time champion, Singdam, and a few rounds of sparring with Saenchai himself.
To date, YOKKAO has been featured by a number of media powerhouses such as CNN, National Geographic and Wall Street Journal. The exposure given by these high-profile websites is a testament to the brand’s dedication to the sport of Muay Thai. YOKKAO Training Center has also often been handpicked by the media for its world-class Muay Thai training facility and a team of dedicated trainers. As the camp of the living legends such as Saenchai, Singdam, Pakorn and upcoming talent Manachai, it is becoming a place of pilgrimage for Muay Thai fans around the world.
Look out for news of the official release of the Snap TV show which will be announced on a later date. In the meantime, stay tuned to YOKKAO via social network, where all the coolest, trendiest and in-depth stories and news about Muay Thai can be found.