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Article: YOKKAO STREETWEAR FROM THAILAND TO ITALY

YOKKAO STREETWEAR FROM THAILAND TO ITALY

Muay Thai has truly come a long way from its origins on the battlefields of ancient Siam to the boxing rings and octagons around the world. In the past year, it has ventured beyond the realm of combat sports and found its way definitively into the world of fashion.

The first full-fledged YOKKAO streetwear collection was launched after over a year in preparation. The collection first made its debut in early 2021 at Milan’s high-profile fashion week and made it to the shelves this February. Featuring a diverse mix of classic wear and accessories, it is our most ambitious product range to date.

YOKKAO’s premier streetwear collection is a project envisioned by our founder, Philip Villa since the brand started in 2010. Villa has consistently sought to revamp fight gear and apparel within the space. Inspired by Muay Thai and Thai culture, our streetwear collection features elements such as the iconic embroidered patches and satin fabric of Muay Thai shorts.

The fruit of labor came from the cross-cultural and international collaboration between Italian designers the YOKKAO Team in Thailand with Villa in the director seat. The fashion shoot that coincided with the launch took place on the streets on Milan and featured the Yokkao Milan crew alongside top Italian model Chiara Scelsi who is an avid Muay Thai fan and practitioner.

Since the launch, the streetwear collection has proven to be a hit with combat sports fans and enthusiasm is spilling into the streetwear scene. The collection appeals to Muay Thai and combat sports practitioners looking for a streetwear line that bridges the two unique social spheres. Many pieces in the collection are almost sold out after a few weeks.

Villa and the YOKKAO team have already started making preparations for the follow-up collection. Sign up for our newsletter to receive all the latest updates and announcements on future drops. Head over to our online store and shop the new streetwear collection now.

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